A new BMF champion will get crowned when Dustin Poirier and Justin Gaethje face off at UFC 291 on July 29.
UFC 291 airs on ESPN+ PPV in the U.S. and emanates from the Delta Center in Utah.
Introduced at UFC 244, the BMF Title is known as the “baddest m—–f—–” belt. It is a symbolic title, unlike regular championships in the UFC, known to elevate a beloved fan-favorite due to their toughness. At UFC 244, Jorge Masvidal beat Nate Diaz to become the first BMF Champion. When he retired, the belt needed a new holder.
Poirier and Gaethje faced off in 2018, with Poirier winning via TKO. Both have gone 6-2 since, competing in various title bouts and winning multiple performance bonuses. The winner of this fight expects to be ranked at the top of the lightweight division.
MORE: Sign up to watch the UFC 291 PPV, exclusively on ESPN+
While it’s not for authentic UFC gold, the BMF belt has meaning to the company. Broadcaster Jon Anik mentioned to Middle Easy that it’s rewarding for the favorites that deserve to be recognized.
“Now, it’s not an undisputed belt, but who are the guys most worthy of it? And at least as far as championship stakes, these two are closer to the belt than perhaps where Jorge Masvidal and Nate Diaz were when they fought at UFC 244 or whatever it was,” Anik said via MMA Junkie. “So, gosh, I mean, it’s a hard question, but I would probably have to lean — I love you, ‘Gamebred’, I love you, Nate Diaz — but, bro, I got to say Poirier and Gaethje are fighting for the true title eliminator and, as such, I think you would have to say it’s just elevated the discussion.”
The Sporting News will provide results from the main event and the full UFC 291 fight card.
UFC 291 full card results
Main card
- Dustin Poirier vs. Justin Gaethje 2 for the BMF belt
- Jan Blachowicz vs. Alex Pereira; Light Heavyweights
- Derrick Lewis def. Marcos Rogerio de Lima via TKO (0:33 into round one)
- Bobby Green def. Tony Ferguson via technical submission (4:54 into round three)
- Kevin Holland def. Michael Chiesa via D’Arce Choke (2:39 into round one)
Prelims
- Gabriel Bonfim def. Trevin Giles via guillotine submission (1:13 into round one)
- C.J. Vergara vs. Vinicius Salvador; Flyweights
- Roman Kopylov def. Claudio Ribeiro via knockout (0:33 into round two)
- Jake Matthews def. Darrius Flowers via rear-naked choke (2:37 into round two)
Early prelims
- Uros Medic def. Matthew Semelsberger via TKO (2:36 into round three)
- Miranda Maverick def. Priscila Cachoeira via armbar submission (2:11 into round three)
When is UFC 291: Dustin Poirier vs. Justin Gaethje 2?
In the U.S., UFC 291 starts with the early prelims at 6 p.m. ET. The prelims start at 8 p.m. ET while the main card is at 10 p.m. ET. Poirier and Gaethje should make their way to the octagon around 12:15 a.m. ET, depending on how long the undercard fights last.
| Region | Date | Early Prelims Start Time | Prelims Start Time | Main Card Start Time | Main Event Ring Walks (approx.) |
| USA and Canada (ET) | Sat. July 29 | 6 p.m. ET | 8 p.m. ET | 10 p.m. ET | 12:15 a.m. ET |
| USA and Canada (PT) | Sat. July 29 | 3 p.m. PT | 5 p.m. PT | 7 p.m. PT | 9:15 p.m. PT |
| UK and Ireland | Sun. July 30 | 11 p.m. BST | 1 a.m. BST | 3 a.m. BST | 5:15 a.m. BST |
| Australia | Sun. July 30 | 8 a.m. AEST | 10 a.m. AEST | 12 p.m. AEST | 2:15 p.m. AEST |
MORE: How to bet UFC 291: Dustin Poirier vs. Justin Gaethje 2
How to watch UFC 291: Dustin Poirier vs. Justin Gaethje 2
| Country | Date | Channel + Live Stream (main card) |
| United States | Sat. July 29 | ESPN+, ESPN PPV |
| Canada | Sat. July 29 | BELL, Rogers, Shaw, SaskTel, Videotron, Telus, Eastlink, UFC PPV on UFC Fight Pass |
| United Kingdom | Sun. July 30 | BT Sport |
| Australia | Sun. July 30 | Main Event, Kayo Sports, Fetch TV, UFC PPV on UFC Fight Pass |
The main card for UFC 291 is available in the U.S. and Mexico on the ESPN+ subscription streaming service for a pay-per-view cost. Earlier fights are viewable live on ESPN+.
In Canada, the main card pay-per-view is available on BELL, Rogers, Shaw, SaskTel, Videotron, Telus, Eastlink, and UFC PPV on UFC Fight Pass.
MORE: Sign up to watch the UFC 291 PPV, exclusively on ESPN+
Dustin Poirier vs. Justin Gaethje 2 PPV price: How much does UFC 291 cost?
- $79.99 (current ESPN+ subscribers)
- $124.98 (new subscribers)
In the U.S., the UFC 291 main card is available via pay-per-view on ESPN+, which also requires a subscription. The PPV price for UFC 291 is $79.99 for current subscribers. New subscribers can pay a bundle price of $124.98 for the UFC 291 pay-per-view and an ESPN+ annual subscription, which offers savings of more than 30 percent.
| Product | Prices |
|---|---|
| ESPN+ Monthly Subscription | $9.99/month |
| ESPN+ Annual Subscription | $99.99/year |
| The Disney Bundle w/Hulu Ad-Supported | $12.99/month |
| The Disney Bundle w/Hulu No-Ads | $19.99/month |
| UFC PPV Standalone | $79.99 each |
| UFC PPV Package (UFC PPV & ESPN+ Annual) | $124.98, then $99.99/year |
| UFC PPV & The Disney Bundle |
$79.99, then $12.99/month |
Click here to learn about the different pricing and bundling options with the ESPN+ platform.
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