Shedeur Sanders hasn’t seen a watch he doesn’t like.
That’s a compliment for the Colorado QB, whose skills on the field are only matched by his impeccable sense of fashion off it. Boulder may as well be Broadway the way he pulls up to games decked out in jewels.
There’s ice on Sanders neck — gleaming gemstones woven intricately alongside one another like pieces in a jigsaw puzzle. There’s ice in his game; Sanders carries a certain bravado about himself, a light tower even among the glow of his father — and coach’s — program.
And there’s ice on his wrist too. Sanders captivates the masses with a rather glitzy celebration, pulling out all the stops when he’s in a certain mood.
It’s just another reason why Sanders is the most interesting man in college football at present.
MORE: Deion Sanders explains why son Shedeur may not declare for 2024 NFL Draft
With that, here’s what you need to know about Shedeur Sanders’ watch celebration, the talk of the college football world four weeks into the season.
Shedeur Sanders watch celebration
Sanders is a wristwatch aficionado, if you couldn’t already tell. He has a certain admiration for the Rolex, an accessory that his father also dabbled in from time to time during his playing career.
Sanders’ appreciation for the Rollie knows no bounds. He sports it in the locker room, he dons it while at the house. And, as he proved during a pregame bust-up with Nebraska two weeks ago, Sanders will even rock such finery during warmups.
It’s a family affair for Sanders; he gifted his older brother, Deion Jr., a $100,000 Rolex during his days at Jackson State. And it seems his foray into the world of Power 5 college football has only cemented that love; Sanders has embraced the gesture — which features him flaunting his wrist in the face of a starstruck foe.
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Sanders has employed the tactic on a number of occasions thus far, most recently during Colorado’s intrastate clash with Colorado State. As Rams head coach Jay Norvell left his interaction with Coach Prime, Sanders flexed the wrist, a sign of disrespect in all languages.
Norvell had been a nuisance to the Buffs in the media, offering the most lukewarm diss of Coach Prime the world has ever seen. Nevertheless, it struck a chord in the younger Sanders, who admitted that he had one thing on his mind after hearing Norvell’s comments about his Pops.
“We talked as a team and like, ‘We’re not going out like that.’ Especially like, you know when somebody disrespects Pops,” Sanders told ESPN postgame. “So you know, I was just waiting the whole time to put the watch on.”
He did just that after a double-overtime win. And soon, the entertainment world followed suit. Sanders can count Rick Ross and DJ Khaled as folks to embrace the method; each famous Floridian posted a video of themselves repeating the action, brandishing it with a simple, yet effective name: the Shedeur.
It’s looking very possible that it might stick.
