The Super Bowl is the only event on television where people actually anticipate the commercials.
This is when companies really roll out the highest quality ads. Some that tug on the heart strings, some that provide a good laugh and others that are just all around solid.
Viewers get to be surprised when they see the commercials pop up for the first time on TV, but there is a strict schedule laid out by Fox for how the ads will be laid out during the big game. Part of that schedule, at least quarter by quarter, has already been released, per the Sports Business Journal.
If you’re looking to avoid spoilers on when to expect commercials during the Super Bowl, look no further than here. But if you’re looking to be prepared for when to expect each commercial to be aired, here’s all you need to know about the order at this year’s Super Bowl, including the schedule, released teasers and full-length commercials.
MORE: Watch Super Bowl 57 live with fuboTV (free trial)
Super Bowl commercials schedule 2023
First quarter
| Advertiser | Time (seconds) |
|---|---|
| DraftKings | 30 |
| E-Trade | 30 |
| Rakuten | 30 |
| Remy Cointreau (Remy Martin) | 60 |
- DraftKings
- Remy Cointreau (Remy Martin)
Second quarter
| Advertiser | Time (seconds) |
|---|---|
| Avocados From Mexico | 30 |
| Dexcom | 30 |
| Frito-Lay (Doritos) | 60 |
| General Motors | 60 |
| 90 | |
| Kellogg (Pringles) | 30 |
| Mars Wrigley (M&M’s) | 30 |
| P&G (Downy) | 45 |
| Stellantis (Jeep) | 60 |
| Uber | 60 |
| WeatherTech | 30 |
- Avocados From Mexico
- Frito-Lay (Doritos)
- General Motors
- Kellogg (Pringles)
- Mars Wringley (M&M’s)
- P&G (Downy)
- Stellantis (Jeep)
- WeatherTech
Third quarter
| Advertiser | Time (seconds) |
|---|---|
| Diageo (Crown Royal) | 60 |
| FanDuel | TBD |
| Hormel (Planters) | 30 |
| Kia | 60 |
| Unilever (Hellmann’s) | 30 |
| Workday | 60 |
- Diageo (Crown Royal)
- Hormel (Planters)
- Unilver (Hellmann’s)
Fourth quarter
| Advertiser | Time (seconds) |
|---|---|
| Booking.com | 30 |
| Servant Christian Foundation (He Gets Us) | 60 |
| Skechers | 30 |
| Stellantis (Ram) | 60 |
| T-Mobile | 60 |
- Booking.com
TBD
| Advertiser | Time (seconds) |
|---|---|
| A-B InBev (Bud Light) | 60 |
| A-B InBev (Busch Light) | 30 |
| A-B InBev (Michelob Ultra) | 30 |
| A-B InBev (Michelob Ultra) | 60 |
| Amazon Prime Video (“Air”) | TBD |
| Dunkin’ | TBD |
| Frito-Lay (PopCorners) | 30 |
| Heineken (Heineken 0.0) | 30 |
| Intuit (TurboTax) | TBD |
| Limit Break | 30 |
| Molson Coors (Miller Lite & Coors Light) | 30 |
| NFL | 90 |
| NFL | 30 |
| Paramount (“Scream VI”) | TBD |
| Paramount+ | 30 |
| Peacock (“Poker Face”) | 30 |
| PepsiCo (Pepsi Zero Sugar) | 30 |
| PepsiCo (Pepsi Zero Sugar) | 30 |
| Servant Christian Foundation (He Gets Us) | 30 |
| Squarespace | 30 |
| Universal (“Fast X”) | TBD |
| Warner Bros. Discovery (“The Flash”) | TBD |
- A-B InBev (Bud Light)
- A-B InBev (Busch Light)
- A-B InBev (Michelob Ultra)
- Amazon Prime Video (“Air”)
- Frito-Lay (PopCorners)
- Heineken (Heineken 0.0)
- Intuit (TurboTax)
- Molson Coors (Miller Lite & Coors Light)
- Paramount (“Scream VI”)
- Paramount+
- Peacock (“Poker Face”)
- PepsiCo (Pepsi Zero Sugar)
- Squarespace
- Universal (“Fast X”)
How much do Super Bowl commercials cost in 2023?
Each year the Super Bowl is the most watched event on television. Last year, it averaged an audience of 112.3 million. So putting your product in front of all those eyes costs quite a lot of money.
Front Office Sports reported that in 2023, the cost for 30 seconds of ad time on Fox will be $7 million. There can typically be about 50 minutes worth of advertisements during a Super Bowl, which means Fox could generate $700 million from ads alone.
