DJ Burns has enjoyed an epic March with NC State. The Wolfpack went from being a team on the verge of firing its coach to an Elite Eight run in the NCAA Tournament.
Burns has played no small part in that success. The 6-9 forward is averaging 14.7 points, 5.3 rebounds and 3.7 assists per game during the NCAA Tournament so far, and his massive, Zach Randolph-like frame has captured the attention of college basketball fans everywhere.
Burns’ success may not necessarily lead him to be an NBA Draft pick. That said, it is padding his wallet as he looks to capitalize on his star run.
NC State’s rise has allowed Burns to become one of the hottest NIL stars in the sport. During March Madness, he has added six new NIL deals to his portfolio and could continue to sign more as long as the Wolfpack stays alive.
MORE: Everything to know about NC State’s DJ Burns as he becomes March Madness favorite
Here’s what to know about Burns’ NIL deals and money as the Wolfpack continues its Cinderella run.
DJ Burns NIL money
Burns’ total NIL valuation remains undisclosed, per On3’s estimation. The NC State big man ranks 61st among men’s college basketball players, but only the top-four players on that list are estimated as being worth more than $1 million.
DJ Burns NIL deals
Intuit TurboTax
Burns partnered with TurboTax during March Madness. He released a short ad on Instagram encouraging his followers to file with TurboTax while showing off some of his silky-smooth dribble moves.
Manscaped
Burns benefited from a Manscaped partnership during the NCAA Tournament as well. He posted an ad of him getting a Manscaped razor from a vending machine and distributing some of them to his teammates.
adidas
Adidas was another company that targeted Burns during NC State’s March Madness Cinderella run. He posted an ad to Instagram on March 29 that showed him in an adidas sweatshirt and included a link to the brand’s official store on his “Link in Bio” page.
IRVING: Why NC State’s DJ Burns may go undrafted despite NCAA Tournament performance
Raising Cane’s
March 29th was busy for Burns, and his Raising Cane’s NIL ad was one of four posted on his Instagram account that day. The Raising Cane’s deal involved the fast-food chicken company giving away box combos for every underdog win during March Madness.
Who better to have as a spokesperson than the biggest and arguably best talent on the nation’s most notable Cinderella?
Daps
On March 28th, Burns posted about his deal with Daps on Instagram. Daps specializes in “collectibles and experiences directly from your favorite hoopers” and gave away 100 signed Burns collectibles.
Barstool Athlete
Burns agreed to an NIL deal with Barstool Athlete after NC State’s success in the first two rounds of the NCAA Tournament. The media company released T-shirts with Burns’ likeness on the Barstool store website.
76 Gas Stations
The first of Burns’ March Madness NIL deals came from 76 Gas Stations. The big man announced on Instagram that the company was running a promo connected to each time NC State scores at least 76 points in an NCAA Tournament game.
Pack of Wolves
NC State’s NIL collective had deals in place with Burns, who modeled gear containing his likeness, in April 2023. This is among his oldest existing NIL deals, with his more recent earnings coming from his time in the national spotlight.
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DJ Burns net worth
There is no information currently available about Burns’ net worth. Perhaps that will change if his NIL star continues to rise or if his performance at the 2024 NCAA Tournament turns him into a legitimate NBA prospect.
